Meet the Retired Poor

Senior citizens and prescription drugs: Most senior citizens live on a fixed income from their pension or social security. The cost of prescription drugs has steadily risen, leading to new opportunities to create debt traps for the retired poor.

Marketing to the retired poor: Marketing messages that test well with the working poor rarely resonate with the retired poor. The retired poor tend to be less mobile, more risk averse, and more educated. Members of the PLA have access to our white paper The Retired Poor: Encouraging Prescription Drug Co-Pays with Payday Loans.

Predatory lending to the retired poor is an often overlooked opportunity

Target the retired poor: Our age profiling and racial profiling tools help you find the most profitable overlap of the retired poor and the working poor.